DESIGN
Launching a TikTok Brand Sprint: From Carousels to Cheat Sheets
The Sprint
After the brand strategy session, the execution sprint focused on building everything needed for the launch: identity carousel, product carousel, lead magnet, and delivery automation.
Decision: Rename Instead of New Account
The original plan was to create a brand-new TikTok account via Chrome Guest Mode. But a faster approach emerged: rename the existing account to @repurposewithai. This saved the warmup period and leveraged existing (minimal) account history.
The Carousels
1. About Me Carousel (7 slides)
The identity anchor for the new brand:
- Hook — "I turn 1 piece of content into 10 with AI"
- The problem — Creating content for every platform is exhausting
- The solution — Systematic repurposing with AI tools
- How it works — 4-step repurposing framework
- Example — Blog post → 10 pieces of content
- Social proof — Results from the system
- CTA — "Follow for daily repurposing tips"
2. Product Carousel (7 slides)
The first product launch:
- Hook — "Stop creating from scratch. Start repurposing."
- What's included — The Repurpose System
- Feature 1 — Content transformation templates
- Feature 2 — AI prompt library
- Feature 3 — Platform-by-platform guide
- Bonus — Setup guide PDF
- CTA — Link in bio ($29)
3. Pivot Slide (Single Video)
A standalone video announcing the account direction change — kept separate from the carousel since it's a different format.
Lead Magnet: Repurpose Cheat Sheet
A single-page HTML cheat sheet with the core repurposing workflow, designed as a free download:
- Visual workflow — Step-by-step repurposing process
- Includes live prompt example — Drives conversion to the $29 product
- Beautiful HTML design — Branded with the repurpose color palette
- Delivered via DM — User comments "system" → automated cheat sheet link
Automation: Email Delivery System
Built a full email delivery system using Python:
| Component | File |
|---|---|
| SMTP sender | .opencode/scripts/sendmail.py |
| Command wrapper | .opencode/commands/sendmail.md |
| App password | Stored in gitignored script (not env vars) |
Security decision: the app password is stored in a gitignored Python file rather than environment variables or credential managers, keeping it out of the repo while staying accessible to the builder agent.
Files Created
| File | Purpose |
|---|---|
about-me-carousel/slide-1..7.html + PNGs | Identity carousel |
product-carousel/slide-1..7.html + PNGs | Product carousel |
pivot-slide.html + PNG | Direction change announcement |
repurpose-cheatsheet.html + PNG | Free lead magnet |
sendmail.py + sendmail.md | Email delivery system |
Platform-Bios.md | Bios for 5 platforms |
Setup-Guide.pdf | Product bonus |
Key Results
- 7-slide About Me carousel — identity anchor for the brand
- 7-slide Product carousel — $29 product launch
- Pivot slide — account direction change announcement
- Cheat sheet lead magnet — drives comment engagement → DM delivery
- Email automation — Python script for cheat sheet delivery
- Complete launch package ready for posting
Takeaways
- Renaming an existing account is faster than starting fresh. No warmup needed.
- Lead magnets should preview the paid product. The cheat sheet includes a live example that only works with the full system.
- Email delivery can be simple. A gitignored Python script with an app password is enough for launch.
- Pivot slides work better as single videos. Carousels are for education; video is for announcements.
- Post order matters. Pivot → About Me → Product builds a narrative arc.